WORK work WORK
GORILLAS
I guess there is really no need to introduce Gorillas to you, unless you have chosen to live on the moon for the past years. But I'll do it anyways! Let me introduce you to the fastest way of filling your empty fridge with fresh & local groceries.
During my time at Gorillas, I was in charge of growing the brand within the Dutch market. That means, within a start-up culture, basically rolling up your sleeves & going for it. Just to name a few things I had the pleasure to work on: leading & developing an amazing brand team, building out the strategy, translating this into 360 campaigns with creative wizards & media gurus, working on brand partnerships like Team Jumbo Visma (which included cycling up & down Alp d’Huez), analyzing & reporting on brand & marketing related KPIs, and steering CRM and performance marketing teams.
If you want to hear more about the projects or are just curious about Gorillas - Ping me & we'll grab a coffee. :)
Scope: Brand Strategy, Influencer Strategy, Content Strategy,
Campaign lead from brief to post-production, Media Planning
Local Partnership (Team Jumbo Visma, DGTL festival, Highsnobiety), Budgeting, Growing, developing and managing team, Agency Onboarding, Stakeholder & Relationship Management
Creatives: Colourcake, Soda Agency, VIJF890, TDE, Tosti Creative, Marie Wanders, Zsofia Suha
Media: Out of Home Masters, UM
Partnerships: DGTL Festival, Team Jumbo Visma, Museumsnacht, Highsnobiety, Pockies
SUPER CHILL
Let's call this my Soul Purpose project! As a part of NOA collective I had the pleasure to work together with the team on a brand business plan for the Super Chill foundation. So, what stands behind Super Chill? It's a free platform tailored for children aged 6-10, designed to help them unlock their inner superpowers and achieve their full potential. This is facilitated through simple rituals, as well as yoga, mindfulness, and meditation practices.
My role within the project included research, building the core of the brand and later guiding the creative process to bring the brand visually & verbally alive.
To a new generation of super humans - super chilling their way through life.
Scope: Brand Strategy - Research, Brand Core, Brand Promises, Positioning; Hiring & Guidance of Creative Team, Content Strategy.
Team: NOA collective
Creatives: Redrum, Studio Morf
club hive
Club Hive, Europe's largest sports community. We unite people to play and enjoy sports together.
This concept was developed based on a common pain that sports enthusiasts increasingly experience: finding people with whom to play padel, golf, run and many more. We created a comprehensive brand business plan that spans from identifying the problem to finding the solution, and calculating the financial backbone to make the dream a reality. And let's not forget the most exciting part for all the fashion freaks - the strategy includes as well to launch our very own merch line!
Get ready to play the sport with Club Hive!
Scope: Brand Strategy - Research, Brand Core, Brand Promises, Positioning; Hiring & Guidance of Creative Team, Business Plan
Team: NOA collective
Creative: Zsofia Suha, Wink
wholy greens (WIP)
WHOLY MOLY. What a journey this has been!
It took only one coffee with the founders for me to fall in love with the story behind the brand. I can still recall the kick-off session we had, where I walked in with magazines, colors, and post-its. Together, we went wild imagining the new brand, discussing why they're passionate about what they do, and so much more.
The result? A brand that lives by its values, shows them in their unique look and feel, and is more witty than anything before. A brand that fits its target group, but 100% disrupts everything pasta should be!
To a new gen of veggie lovers, growers & rebells! Let’s grow!
Scope: Brand Strategy - Research, Brand Core, Brand Promises, Positioning; Hiring & Guidance of Creative Team, Content Strategy, Channel Strategy
Team: Sarah Delatour, Ann Chang, Walter Zantinge, Pieter van der Manden
Creatives: Control Studio, Adriana Rocks
Get in touch.
Don’t be shy and click below. Let’s find out how we can work together.