this is hoam

this is hoam

HOAM comes from a small little town in Austria. Where mountains shoot high up into the sky, the air is fresh and clear, and people greet each other on the streets because they've known each other forever. HOAM is a place of open doors, where the smell of fresh bread & coffee fills the air, where great music is playing no matter when you enter, and amazing conversations happen at the kitchen table. But most importantly, one thing you know for sure, you're always welcome - because the more, the merrier. So come in, and just be yourself.

You might wonder, how does that connect to what I do?

As you can probably already guess - HOAM means home in an Austrian dialect. I believe that the essence of building great brands is making them a HOAM to people, both inside and outside the company. Striving to create brands that welcome everyone into a space where they can be themselves, where they feel a sense of belonging and genuine warmth, is at the core of HOAM.

Fabienne walch

Hey you - nice to meet you!


I am Fabienne - born and raised in the middle of the alps in Austria, surrounded by the beauty of nature. I am not only a skiing freak, but also found my passion for bitterballen and of course in building & reinventing brands. I strongly believe that every brand has its unique story to tell, straight from its core - the purpose or how I love to call it - HOAM.